Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

Discover the impact that multi-screening has on viewing and how using a second screen while watching TV encourages more TV viewing.

Landmark new research by the IPA revealed that TV advertising works best of all, especially when used in combination with online video.

This research examines how people are watching TV now and what this means to advertisers.

‘Adnormal Behaviour’ is an updated version of our landmark study ‘TV and Ad Nation’. Conducted by Ipsos, it explores the differences in media attitudes and behaviours between those who work in the media industry and the average person in the UK.

This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.

A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?