Watch how a long running programme can create multiple, strong partnerships and explore the link between product placement and sponsorship.

How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health

Article explaining what it is, what it isn’t, and how advertiser funded programming builds on TV sponsorship.

How TV Sponsorship bumpers fit around programmes, credit lengths, Ofcom guidelines and key things to remember.

The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.

Our Closer to Content event showcased the latest and greatest in TV content partnerships.

Product placement explained – the rules, the roles and everything you need to know.

There is a world of effective ways brands can partner with broadcasters to bring them even closer to the TV content people want to watch.

Here are some things we’ve learned from research about how to maximise the effectiveness of your sponsorship creative.