Ebiquity & Gain Theory’s landmark ‘Profit Ability’ study raised some interesting questions. Here we answer them…

Latest Screen Life study from Thinkbox offers new insights for TV advertisers.

Thinkbox study ‘Payback 4: pathways to profit’ finds TV delivers more profit per £ spent than other forms of advertising.

We commissioned Group M to dissect the impact that TV has across the entire communications system, but with a focus online. Watch the event here.

New study finds that TV increases effectiveness by 40%, making it the most effective medium

We need to keep in touch with our viewers and consumers, understand who they are and why they do things.

See data on the early success of our ground-breaking TV training programme

We now watch nearly 5 hours of TV and other video a day, and a new study of the UK’s viewing habits has found that, whenever we watch, we are doing so to...

Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.