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The Round Up: Thinkbox research 2022
Thinkbox’s research studies from 2022 all bundled up into one digestible pdf. Download it for free here.
World map of TV research
TV advertising’s effectiveness globally remains unchallenged. To give you a glimpse of this, we’ve put together an interactive map with facts on the power of TV and TV advertising from around the world.
Reluctantly responding to YouTube ‘research’
In recent times, the dubious research faucet has been sponsored by YouTube. It has been leaking all over the industry...
#TVTwitter research helps brands get closer to conversation
New research by Twitter and Thinkbox has revealed how and why the UK is increasingly using Twitter while watching TV.
Make search work harder - learning from online brands enjoying TV success
‘The TV Playbook for online businesses’ is a study by business economists Magic Numbers that has uncovered vital principles and insights that offer online businesses guidance on when and why to use TV.
Matt Hill appointed Research and Planning Director
Matt Hill, the current Head of Planning and Insight at Channel 5, will be joining the Thinkbox team as Research and Planning Director.
The Demand Generator
Thinkbox launches cross-media optimisation tool, powered by Gain Theory, MediaCom and Wavemaker
Online research: the crack cocaine of media evaluation
It’s 1987, a hurricane has torn apart southern England, nobody is putting Baby anywhere near the corner in new release Dirty Dancing, and Alex Ferguson has been at Manchester United for a year.
The seduction of time in advertising
No single variable should be used as the basis for deciding on advertising investment, says Matt Hill