Learn how brands can do more things with TV now than ever before and how the world of content partnerships – where brands get closer to TV content – is a hotbed of innovation and fruitful collaboration.

All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.

The glamorous lives of Chelsea residents proved the perfect setting for the Sony Xperia range to connect with their target audience.

Here are some things we’ve learned from research about how to maximise the effectiveness of your sponsorship creative.

Examples of different product placements on TV: physical, virtual, mentioned but not seen, aural, contextual or even unbranded.

Case study showing how Visa employed the UK’s first behavioural product placement to normalise contactless transactions.

Product placement explained – the rules, the roles and everything you need to know.