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How TV generates business growth
TV’s ability to drive reach, engender trust, forge emotional connections and build famous brands help businesses reach the next level.
TV advertising is for everyone
Whatever your type of business, find out how TV is both affordable and cost effective for brands of all shapes and sizes.
How to test TV advertising
Find out how to run a TV test to minimise risk with your first TV campaign.
Other useful training
Here you can find details of other organisations that offer credible and practical training courses
1. Define your marketing objectives
This section will help you sharpen your plan of action by asking the right questions to deliver your business goals
3. Decide on your strategy
Guidance for the types of decisions that need to be made and what the principle factors are that need to be considered when advertising on TV
How TV is traded
How TV advertising is traded in the UK, plus an overview of some of the parameters that can go into the making of a deal.