Short film: key findings from the research that established the link between creativity and effectiveness plus learnings for advertisers.

Wieden & Kennedy’s inspired spot, ‘Adventure awaits’ for Lurpak, wins the March/April Thinkboxes for TV ad creativity

Mr Swan for Sipsmith by Ogilvy takes top TV creativity prize.

Watch Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on advertising’s search for explosive outcomes.

In a close-run vote the November/December Thinkboxes is clinched by AMV BBDO for Sainsbury’s

Nina Bibby, marketing and consumer director at O2, reveals three great ads she admires but had nothing to do with.

Macmillan’s ‘Not alone’ ad by VCCP is favourite amongst the Thinkboxes Academy.

Find out more about the July/ August winner and runners up.

The best in TV advertising creative from around the world according to Thinkbox's Associate members.