Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

Landmark new research by the IPA revealed that TV advertising works best of all, especially when used in combination with online video.

It’s 1987, a hurricane has torn apart southern England, nobody is putting Baby anywhere near the corner in new release Dirty Dancing, and Alex Ferguson has been at Manchester United for a year.

Alzheimer’s Research UK’s first ever TV campaign played a vital role in its mission to defeat dementia

Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.

TV advertising starts working immediately and carries on delivering for years into the future

No single variable should be used as the basis for deciding on advertising investment, says Matt Hill