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441 result(s)Adapting to adversity: advertising lessons from lockdown
Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.
Effectiveness in the Digital Era: Media in Focus
Landmark new research by the IPA revealed that TV advertising works best of all, especially when used in combination with online video.
Online research: the crack cocaine of media evaluation
It’s 1987, a hurricane has torn apart southern England, nobody is putting Baby anywhere near the corner in new release Dirty Dancing, and Alex Ferguson has been at Manchester United for a year.
Alzheimer’s Research UK tries TV for the first time
Alzheimer’s Research UK’s first ever TV campaign played a vital role in its mission to defeat dementia
Demand Generation
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth
A Matter of Time: the importance of time-length in TV advertising
Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.
Lockdown TV
A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.
Instant Impact
TV advertising starts working immediately and carries on delivering for years into the future
The seduction of time in advertising
No single variable should be used as the basis for deciding on advertising investment, says Matt Hill