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2015 was a record year for TV advertising in the UK, with £5.27 billion invested.
A new neuroscientific study identified creative factors that can help make TV advertising even more effective.
Do you have tools, techniques, research or best practice examples that could be showcased at BAFTA in November?
"Missing type", the appeal for new blood donors that grabbed headlines last year by mysteriously removing letters from famous brands and places such as Downing Street, returns with a 30-second UK TV spot created by WCRS
As Viceland – the new broadcast TV channel from global youth media brand Vice – is set to launch in the UK next month, commercial TV channels in the UK enjoyed a strong beginning to 2016.
The free to air television service opts for hundreds of highly contextual real-time TV ads that talk to viewers.
Watch the Godfathers of marketing effectiveness, Les Binet & Peter Field, unveil the first part of their highly anticipated new study for the IPA in our live stream