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45 result(s)Most irritating things in media No. 6: ‘Viral’
According to Campaign’s viral video chart, the new British Heart Foundation 'Staying Alive' was the most shared ad last week. Hurray for that; the more people who see it the better.
Exploding the Message Myth
In this think-piece, Paul Feldwick challenges some fundamental assumptions about how advertising, communication and creativity work.
Calm down dear, it’s only a commercial
The Rasputin-like myths around TV ad-skipping will not lie down and die. If ‘ad-skipping’ is a problem, how come we’re watching a record number of TV ads at normal speed in the UK (2.6 billion a day)?
Boots Hearingcare
Read how some clever TV planning helped Boots Hearingcare inject new life into the brand and generate a surge in hearing test appointments.
John West proved that sustainability can be a force for growth
How John West turned their fortunes around by tapping into the increasing need for consumers to know where their food comes from
Creativity on a shoestring
Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.
That’s Numberwang!
Twitter announced last month that it had reached its ten billionth tweet.
Why Apples Tim Cook is wrong about TV
TV can always be improved but Tim Cook saying TV is old-fashioned is not only wrong, it misses the point.
1,784 graduates from TV Masters in 6 months since launch
See data on the early success of our ground-breaking TV training programme