According to Campaign’s viral video chart, the new British Heart Foundation 'Staying Alive' was the most shared ad last week. Hurray for that; the more people who see it the better.

In this think-piece, Paul Feldwick challenges some fundamental assumptions about how advertising, communication and creativity work.

The Rasputin-like myths around TV ad-skipping will not lie down and die.  If ‘ad-skipping’ is a problem, how come we’re watching a record number of TV ads at normal speed in the UK (2.6 billion a day)? 

Read how some clever TV planning helped Boots Hearingcare inject new life into the brand and generate a surge in hearing test appointments.

Twitter announced last month that it had reached its ten billionth tweet.

How John West turned their fortunes around by tapping into the increasing need for consumers to know where their food comes from

TV can always be improved but Tim Cook saying TV is old-fashioned is not only wrong, it misses the point.

Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.

Suzuki Cars were back on our screens, using brand insight to provide the inspiration for an integrated campaign with TV at the heart of it.