Search results for:220 result(s)
TV drives emotion and fame
Whether it is a laugh out loud or a little tear to the eye, there is something special about TV ads that get us totes emosh.
The importance of branding & emotion in TV advertising
Discover the power of emotion & how it can drive campaign effectiveness with this easy guide
A Matter of Time: the importance of time-length in TV advertising
Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.
From Brand to Bland
Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.
As Seen on TV: supercharging your small business
How can TV supercharge small businesses and what are the most effective strategies for profit and growth?
Effectiveness in the Digital Era: Media in Focus
Landmark new research by the IPA revealed that TV advertising works best of all, especially when used in combination with online video.
‘Adnormal Behaviour’ is an updated version of our landmark study ‘TV and Ad Nation’. Conducted by Ipsos, it explores the differences in media attitudes and behaviours between those who work in the media industry and the average person in the UK.
Creative Drivers of Effectiveness
Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.
Get with the programmes: the Thinkbox guide to TV partnerships
An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.