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Discover the power of emotion & how it can drive campaign effectiveness with this easy guide
Thinkbox’s on-going 'TV Nation' project, tracks attitudes towards different forms of advertising. Our most recent iteration paired ‘TV Nation’ with ‘Ad Nation’, a survey comparing people working in the advertising industry with the general public. It paints an interesting picture.
Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.