Radio Times harnessed the emotive power of TV to great effect and reached their hefty sales targets for their bumper Olympics edition.

Amid the cutbacks and regulations that have hamstrung some advertising categories, there is one that has recorded rapid and continual growth in the money invested in advertising in general, and TV in particular.

The results of two new research studies have made me question one of the final shibboleths of media planning.

This film tells the story of how brilliant emotional advertising drove fame and profit and propelled the brand into the nation’s hearts.

‘Jockey’ by WCRS inspires the Thinkbox Academy.

Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.

BMW used the emotional power of TV and created compelling content using London 2012 athletes to showcase the performance of their cars.

In this short film, Marie Oldham explores the 2012 IPA Effectiveness Awards winners and the power of emotion in driving effectiveness

Read how John Lewis built an emotional connection with the nation over 4 years, leading to considerable commercial success.