Bringing together findings from The Gunn Report and the IPA Effectiveness Databank, this research reveals the effectiveness of creativity in advertising.

Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.

A useful nickable download of the key charts from our 2016 Creative Drivers of Effectiveness study

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

The key charts from Thinkbox’s 2019 study into storytelling and time lengths in TV advertising

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.

All the learnings surrounding TV ad length

Discover the power of emotion & how it can drive campaign effectiveness with this easy guide

This research report is now famous for its evidence-based recommendations for businesses on how best to approach investment in advertising.