Search results for:
624 result(s)The link between creativity and effectiveness 2010
Bringing together findings from The Gunn Report and the IPA Effectiveness Databank, this research reveals the effectiveness of creativity in advertising.
Creative Drivers of Effectiveness
Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.
Creative Drivers of Effectiveness charts
A useful nickable download of the key charts from our 2016 Creative Drivers of Effectiveness study
A Matter of Time: the importance of time-length in TV advertising
Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.
A Matter of Time: research charts
The key charts from Thinkbox’s 2019 study into storytelling and time lengths in TV advertising
Get with the programmes: the Thinkbox guide to TV partnerships
An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.
The importance of branding & emotion in TV advertising
Discover the power of emotion & how it can drive campaign effectiveness with this easy guide
The long and the short of it 2012
This research report is now famous for its evidence-based recommendations for businesses on how best to approach investment in advertising.