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624 result(s)Creative opportunities in BVOD
Different ad formats and targeting opportunities mean that you can get creative with your ads on BVOD
TV sponsorship creative guidelines
Here are some things we’ve learned from research about how to maximise the effectiveness of your sponsorship creative.
Advanced TV in practice
Here we share some best-in-class examples of brands using advanced TV to enhance their campaigns.
Reasons for using BVOD
Adding BVOD to your media plan can have many advantages, take a look at some of the reasons why planners have BVOD as part of their plans.
The advanced TV toolkit
Delve into how advanced TV enhances the effectiveness of media plans. Here we explore geo-targeting, customised audiences, and data opportunities.
Flighting: how to deploy your campaign
Take a look at the most common tactical deployment patterns of spot advertising
Broadcaster solutions
Here you will find an overview of the key players and their on-demand services by platform.
CFlight: advanced TV measurement
CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV