Thinkbox and Mediacom launch new ad in special ad breaks with DFS, Lucozade and Sheba

World first saw Hollywood Stuntman make 100ft ‘Leap of Faith’ freefall live on air

Here are some things we’ve learned from research about how to maximise the effectiveness of your sponsorship creative.

Six brands had their ads recreated in glorious knits, which played out in a wool-themed ad break during ITV’s annual charity appeal

ITV collaborated with brands and created a feature length commercial to mark Queen’s 90th birthday in a street party themed ad break.

Here we share some best-in-class examples of brands using advanced TV to enhance their campaigns.

Measuring BVOD has always been challenging but there are projects in the pipeline to make it all much easier, find out more here.

Delve into how advanced TV enhances the effectiveness of media plans. Here we explore geo-targeting, customised audiences, and data opportunities.

Here you will find an overview of the key players and their on-demand services by platform.