Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

Catch up on our latest neuroscience study and hear from some inspiring advertisers and ad directors.

Droga5 London spot "Ironing' steamed ahead of the competition

Audi's kung-futastic "Escape" wins the latest Thinkboxes Award

Shining a light on the night-time economy, McDonald’s ‘Night Workers’ by Leo Burnett London wins our latest award for TV ad creativity

Tukker steals the show for adam&eve/DDB and The AA in the latest Thinkboxes.

Plundering cinema archetypes enabled Volkswagen and Adam & Eve/DDB to deliver TV brilliance and take the top spot in the latest bimonthly Thinkboxes.

September/October winner John Lewis/Waitrose top the charts for the Thinkbox Academy with their school play extravaganza

AMV BBDO's ‘Whatever It Takes’ for Macmillan Cancer Support wins Thinkboxes award for January/February 2021.