There are a couple of things one could read into the fact that the BAFTA Television Awards – broadcast live on Sunday night – enjoyed its biggest TV audience since 2008.

I’ve got used to reading articles from organisations which operate largely within internet marketing with a nice cup of tea by my side, so that I remain calm.

Being repelled by an ad can be the desired response

TV couldn’t be more digital if it tried

Our lovely cousins at the RAB have made an online TV ad to promote radio advertising.

So I join Thinkbox to oversee its research and, at almost exactly the same time, Tess Alps posts a scathing blog sending up bad media research.

Now, here’s a lovely thing that I’ve been meaning to blog about for a while. The brilliant Barclaycard ‘Waterslide’ TV ad propelled its iPhone app spin-off to become the most popular free, branded game in the history of the iTunes App Store.

For once, this blog isn’t about TV. Well, perhaps a tad. You’ll hardly notice.  It’s about Twitter and (before you stifle that yawn, or perhaps tweet it) the furore around the superinjunctions.

Childwise’s online survey about children’s screen time makes a good headline, but it totally misses the point: online and TV are not equivalents. You may as well pit kettles against electricity.