Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV
TV advertising has a powerful overall effect on sales and profit, but when you look at individual categories like retail, finance and FMCG you find that TV is the best performing media for each.
TV is now everywhere. It continues to colonise every screen in sight, in and out of the home. It accompanies us wherever we go – and brands with it.
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