Strategic roles for Broadcaster VOD advertising, targeting and data opportunities, plus advice on planning and buying
Not all video is equal. Different types of video appear along a quality spectrum. And right up the high quality end of the spectrum are the BVOD services. And that is great news for advertisers. Here’s why.
The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.
A great example of an advertiser finding the perfect context and the perfect audience, The Times took over an entire ad break in Homeland.
How TV Sponsorship bumpers fit around programmes, credit lengths, Ofcom guidelines and key things to remember.
From cars and phones to supermarkets and cosmetics, brands and broadcasters are teaming up to make engaging AFPs.
This live ad was a global broadcasting first, allowing Channel 4 viewers to direct a Years & Years music video via a Twitter battle.
The glamorous lives of Chelsea residents proved the perfect setting for the Sony Xperia range to connect with their target audience.
Take a look at this clever piece of spot advertising from Microsoft and Channel 4, converting the ad breaks of two peak-time shows into mini stories.
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