Search results for:
200 result(s)I’ll huff, and I’ll puff, and I’ll… boost ad effectiveness
Many enduring stories employ ‘Repetition-Break Plot Structure’, and advertising can benefit from adopting the technique, argues Astroten’s Joanna Stanley
TV drives emotion and fame
Whether it is a laugh out loud or a little tear to the eye, there is something special about TV ads that get us totes emosh.
TV is at the heart of creative effectiveness
There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.
Screen Life: TV advertising everywhere 2014
This research examines how people are watching TV now and what this means to advertisers.
The seduction of time in advertising
No single variable should be used as the basis for deciding on advertising investment, says Matt Hill
How smaller businesses can supercharge with TV
A new econometric analysis of advertising’s impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to move to the next level of growth.
Why use advanced TV?
Here’s why BVOD is such an appealing environment for advertisers.
Brilliant value
TV can be perceived as pricey, but it’s incredibly good value – almost half the price of YouTube, for example
More effective than ever
Whether in the short term or the long, TV advertising delivers the most profit at the greatest cost-efficiency and for the lowest risk