Many enduring stories employ ‘Repetition-Break Plot Structure’, and advertising can benefit from adopting the technique, argues Astroten’s Joanna Stanley

Whether it is a laugh out loud or a little tear to the eye, there is something special about TV ads that get us totes emosh.

There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.

This research examines how people are watching TV now and what this means to advertisers.

No single variable should be used as the basis for deciding on advertising investment, says Matt Hill

A new econometric analysis of advertising’s impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to move to the next level of growth.

Here’s why BVOD is such an appealing environment for advertisers.

TV can be perceived as pricey, but it’s incredibly good value – almost half the price of YouTube, for example

Whether in the short term or the long, TV advertising delivers the most profit at the greatest cost-efficiency and for the lowest risk