Thinkbox research

Cognitive scientist Dr Ali Goode outlines the current approaches to attention within the advertising and media industry and compares them with academic insights and theories.

This study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.

Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.

Landmark new research by the IPA revealed that TV advertising works best of all, especially when used in combination with online video.

Thinkbox’s on-going 'TV Nation' project, tracks attitudes towards different forms of advertising. Our most recent iteration paired ‘TV Nation’ with ‘Ad Nation’, a survey comparing people working in the advertising industry with the general public. It paints an interesting picture.

Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.

This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.

In recent years video consumption has evolved as the number of screens available has expanded. This study looks at the role of different video in young viewers’ lives to understand the key influences behind their habits and motivations.

This research examines how people are watching TV now and what this means to advertisers.

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

Research by Twitter and Thinkbox has revealed how and why the UK is increasingly using Twitter while watching TV.

This research revealed how and why viewers choose between watching TV live or on demand (VOD) and why they watch different types of online video. In revealing the attractions of VOD, the study provided valuable insights into why live TV remains so dominant.

Find out the real drivers of word of mouth and the impact of paid-for advertising from this Thinkbox research study.

This research report is now famous for its evidence-based recommendations for businesses on how best to approach investment in advertising.

Discover the impact that multi-screening has on viewing and how using a second screen while watching TV encourages more TV viewing.

Bringing together findings from The Gunn Report and the IPA Effectiveness Databank, this research reveals the effectiveness of creativity in advertising.