Click the "CC" icon above to display the notesClick the download button below to save these charts

Ecommerce nickable charts


In the crowded online world, reaching out to new customers is vital.

TV is a powerful tool for ecommerce businesses. It offers scale, powerful short-term sales effects, it’s a low risk advertising channel, highly trusted, makes brands more famous, and boosts the effect of all other advertising.

This deck includes:

  • Evidence of TV as a driver for ecommerce businesses, covering its scale and ability to build trust and fame
  • Highlights from Binet and Field’s ‘Effectiveness in Context’ study, which demonstrates how important brand advertising is to online advertisers
  • Case studies of ‘digital native’ brands who have found success through TV advertising

Download the presentation now to find out how advertising on TV generates demand and desire for ecommerce brands.

You might also like

Monthly TV Viewing Report: April 2021

In April, adults watched an average of 2 hours, 14 minutes of commercial linear TV each day, all public service broadcasters changed schedules to mark the passing of Prince Philip, and Beefeater Gin took to TV to showcase its new bottle design.


Adapting to adversity: advertising lessons from lockdown

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.


2020 TV viewing report

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus, top programmes and loads more.