In the crowded online world, reaching out to new customers is vital.
TV is a powerful tool for ecommerce businesses. It offers scale, powerful short-term sales effects, it’s a low risk advertising channel, highly trusted, makes brands more famous, and boosts the effect of all other advertising.
This deck includes:
- Evidence of TV as a driver for ecommerce businesses, covering its scale and ability to build trust and fame
- Highlights from Binet and Field’s ‘Effectiveness in Context’ study, which demonstrates how important brand advertising is to online advertisers
- Case studies of ‘digital native’ brands who have found success through TV advertising
Download the presentation now to find out how advertising on TV generates demand and desire for ecommerce brands.