Click the "CC" icon above to display the notesClick the download button below to save these charts

March’s Chart of the Month: Commercial broadcasters are unrivalled for scale

Download

Barb data allows us to dive into the detail of viewing patterns with great granularity. This month’s Chart of the Month breaks down viewing to the various platforms in terms of the average number of people watching per day (for at least 3 minutes) compared with the average time spent watching per viewer (i.e. only counting those who watched on that day).

Analysis across 2022 shows that the commercial broadcasters (linear and on demand) collectively reach just over 33 million viewers every day, with each of those viewers watching for an average of 3hrs, 25 mins a day. The combined portfolio of BBC channels (linear and on demand) attracts the second largest volume of viewing, with 27 million daily reach and an average view time of just over 2 hours.  YouTube is next, with a daily reach of 20 million people and a view time of 1hr 42 mins (Barb only measure in-home viewing, we estimate that YouTube would be circa. 25% larger in viewing time if out of home viewing was included).

SVOD services such as Netflix has a daily reach of 12.4 million people and a view time of 1hr 47 mins, whilst other AVOD services (covering Chili, Rakuten TV, Samsung TV Plus, Red Bull TV, TVPlayer, Vevo, W4FREE, and YuppTV) have a collective average daily reach of 83,000 viewers and a view time of 38 mins a day.

Download the chart for more information, or watch ‘A Clearer Picture: new trends in TV’ on demand.


You might also like
BVOD-Almighty-Reach-and-Return-research-charts

BVOD Almighty: Reach and Return research charts

The key charts from our 2022 study ‘BVOD Almighty: Reach and Return’. The study brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.

BVOD-Almighty-Reach-and-Return

BVOD Almighty: Reach and Return

‘BVOD Almighty’ is a large-scale, multi-mode series of research studies which explores the effectiveness of BVOD and brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.

Monthly-TV-Report-January-2023

Monthly TV Viewing Report: January 2023

In January, adults watched an average of 2 hours of commercial linear TV each day. January saw the return of Love Island on ITV2, and travel site Contiki launched its first-ever advert.