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April’s Chart of the Month: Total TV builds cost effective reach


April’s Chart of the Month comes from BARB’s new total TV planning tool, the BVOD Planner. With TV viewing spreading across linear and on demand, it shows how planning linear and BVOD together delivers much higher levels of reach at lower AV budgets. This is especially true for younger audiences. Download it now to find out more. 

Learn more about BARB's BVOD Planner and its recent enhancements here

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