March’s Chart of the Month: Commercial broadcasters are unrivalled for scale

Barb data allows us to dive into the detail of viewing patterns with great granularity. This month’s Chart of the Month breaks down viewing to the various platforms in terms of the average number of people watching per day (for at least 3 minutes) compared with the average time spent watching per viewer (i.e. only counting those who watched on that day).

Analysis across 2022 shows that the commercial broadcasters (linear and on demand) collectively reach just over 33 million viewers every day, with each of those viewers watching for an average of 3hrs, 25 mins a day. The combined portfolio of BBC channels (linear and on demand) attracts the second largest volume of viewing, with 27 million daily reach and an average view time of just over 2 hours.  YouTube is next, with a daily reach of 20 million people and a view time of 1hr 42 mins (Barb only measure in-home viewing, we estimate that YouTube would be circa. 25% larger in viewing time if out of home viewing was included).

SVOD services such as Netflix has a daily reach of 12.4 million people and a view time of 1hr 47 mins, whilst other AVOD services (covering Chili, Rakuten TV, Samsung TV Plus, Red Bull TV, TVPlayer, Vevo, W4FREE, and YuppTV) have a collective average daily reach of 83,000 viewers and a view time of 38 mins a day.

Download the chart for more information, or watch ‘A Clearer Picture: new trends in TV’ on demand.