Discover the power of TV advertising
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April’s Chart of the Month comes from BARB’s new total TV planning tool, the BVOD Planner. With TV viewing spreading across linear and on demand, it shows how planning linear and BVOD together delivers much higher levels of reach at lower AV budgets. This is especially true for younger audiences. Download it now to find out more.
Learn more about BARB's BVOD Planner and its recent enhancements here.
Our new accredited eLearning course covers everything you need to know about TV advertising and offers a brand new qualification.
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
In March, adults watched an average of 2 hours, 30 minutes of commercial linear TV each day, ITV broadcast the interview of the year to 14.8m, and Seabrook Crisps returned to TV for the first time in over 15 years.
Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.
All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus, top programmes and loads more.