Click the "CC" icon above to display the notesClick the download button below to save these charts

January’s Chart of the Month: Viewing up YOY over Christmas for linear TV viewers


Viewing was up year-on-year for light, medium and heavy linear TV viewers as we settled in to some good TV viewing over the Christmas period.

Millions tuned in for the Christmas specials of some of our favourite programmes, the launch of a brand new series of The Masked Singer and a 3-1 victory for Arsenal on Boxing Day.

You might also like

Adapting to adversity: advertising lessons from lockdown

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.


Monthly TV Viewing Report: December 2020

In December, adults watched an average of 2 hours, 38 minutes of commercial linear TV each day, Giovanna Fletcher was crowned Queen of the Castle & a new pet insurance company made its TV debut


Signalling Success: key charts

The key charts from Thinkbox’s 2020 study Signalling Success. This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.