Discover the power of TV advertising
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Viewing was up year-on-year for light, medium and heavy linear TV viewers as we settled in to some good TV viewing over the Christmas period.
Millions tuned in for the Christmas specials of some of our favourite programmes, the launch of a brand new series of The Masked Singer and a 3-1 victory for Arsenal on Boxing Day.
This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.
In December, adults watched an average of 2 hours, 38 minutes of commercial linear TV each day, Giovanna Fletcher was crowned Queen of the Castle & a new pet insurance company made its TV debut
The key charts from Thinkbox’s 2020 study Signalling Success. This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.