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October’s Chart of the Month: TV is experiencing a surge in spend from ‘online-born’ businesses

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Our latest Chart of the Month looks at how online-born businesses of all shapes and sizes and in many different emerging sectors have been significantly increasing their TV advertising.

For example, online used cars services have increased TV spend by 235% compared with the same period in 2019; online food delivery services are up 194%; and social media companies invested £10.6 million in TV in Jan-Jul 2021 compared with nothing during Jan-Jul 2019.   

In total, during Jan-Jul 2021, online-born businesses invested £559.9 million in TV advertising in the UK, according to figures from Nielsen for linear TV advertising spend, an increase of 37% compared with the same period in 2019.

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