ThinkboxTrust in advertising is more important than ever. Amid growing uncertainty and declining consumer confidence, trust has become a key driver of business outcomes like brand preference and profitability.
Our latest Chart of the Month, features analysis from Tapestry Research and highlights where consumers place their trust when it comes to advertising platforms. We asked people about the different places they see advertising and how they felt about brands that advertised on those channels.
Analysis reveals that people are most likely to describe brands advertising on TV as trusted (24%), with newspapers and magazines coming in second at 20%. People are least likely to describe brands advertising on YouTube (12%) and social media (9%) as trusted.
To dive deeper into why trust matters and why TV continues to lead, read more here: Unrivalled trust
For all Chart of the Month’s from the recent months, download the slides from the link above, this includes:
- August: ‘Cheap media isn’t cheap if nobody’s watching’
- July: As your business grows, the ROI from a more balanced mix gets better
- May/June: When TV is on air, digital channel performance is uplifted by 13.7%
- April: Ads benefit from a premium environment
- March: Viewing to ad-supported quality content grows
- January/February: Ads are noticed more when people are relaxed and/or in a good mood
- December: Creatively consistent brands report more very large business effects
