Thinkbox LogoThinkbox

Click the "CC" icon above to display the notesClick the download button below to save these charts

Home
Research
Nickable Charts
Viewing & Audiences
Monthly TV Viewing Report: May 2025

Monthly TV Viewing Report: May 2025

Posted on: June 18, 2025
Share

The key viewing figures

  • In May, adults watched an average of 1 hour 32 minutes of commercial linear TV each day.
  • Total linear TV set viewing (including BBC) was 2 hours a day.
  • The total weekly reach of linear TV for individuals was 74.3%.
  • May saw the live final of Britain’s Got Talent on ITV1, The Piano on Channel 4, new drama The Game on Channel 5, and Sky Atlantic aired the season 2 finale of The Last of Us.

Posted under:

TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Download here
TV-advertisings-ultimate-nickable-charts-CTA

Subscribe today to receive the latest news in your inbox

We ask for your details so we can send you things we think you'll find most relevant and useful. We will never sell your data and we promise to keep your details safe and secure.

Download