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TV: The best profit generator

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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.

Relevant search terms: effectiveness, ROI, return on investment, payback





Monthly-TV-Report-December-2019

Monthly TV Viewing Report: December 2019

In December adults watched an average of 2 hours, 28 minutes of commercial linear TV each day, Jacqueline Jossa was crowned Queen of the Jungle and our New Years resolutions kicked off with Veganuary

Chart-of-the-month-Jan-2020

January’s Chart of the Month: Optimal media budget mix differs by sector

Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.

Demand-Generation

Demand Generation

Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth