Discover the power of TV advertising
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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.
Relevant search terms: effectiveness, ROI, return on investment, payback
Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact
This research report is now famous for its evidence-based recommendations for businesses on how best to approach investment in advertising.
Discover the power of emotion & how it can drive campaign effectiveness with this easy guide
A total TV viewing picture gives us a better understanding of how the lightest linear TV viewers across age groups are accessing broadcaster content.
Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.