Discover the power of TV advertising
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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.
Relevant search terms: effectiveness, ROI, return on investment, payback
Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact
This research report is now famous for its evidence-based recommendations for businesses on how best to approach investment in advertising.
In December adults watched an average of 2 hours, 28 minutes of commercial linear TV each day, Jacqueline Jossa was crowned Queen of the Jungle and our New Years resolutions kicked off with Veganuary
Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth