Discover the power of TV advertising
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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.
Relevant search terms: effectiveness, ROI, return on investment, payback
Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth
This fortnight’s chart shows the importance of advertising to the whole market, not just the heaviest online shoppers.
Find out how TV powers ecommerce businesses and learn from ‘digital native’ brands who’ve had success with TV advertising
In June, adults watched an average of 2 hours, 23 minutes of commercial linear TV each day, football was back on our screens & Pink Lady Apples encouraged us to “taste the WOW!”