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TV: The best profit generator

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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.

Relevant search terms: effectiveness, ROI, return on investment, payback





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Chart of the fortnight: TV reaches 92% of online shoppers each week

This fortnight’s chart shows the importance of advertising to the whole market, not just the heaviest online shoppers.

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Ecommerce nickable charts

Find out how TV powers ecommerce businesses and learn from ‘digital native’ brands who’ve had success with TV advertising

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Monthly TV Viewing Report: June 2020

In June, adults watched an average of 2 hours, 23 minutes of commercial linear TV each day, football was back on our screens & Pink Lady Apples encouraged us to “taste the WOW!”