Discover the power of TV advertising
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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.
Relevant search terms: effectiveness, ROI, return on investment, payback
Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact
This research report is now famous for its evidence-based recommendations for businesses on how best to approach investment in advertising.
Advertisers can be confident that TV is a powerful driver of business growth
In August adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, The Champions of Britain’s Got Talent returned, and we asked why coffee bags hadn’t been thought of before
We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.