Discover the power of TV advertising
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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.
Relevant search terms: effectiveness, ROI, return on investment, payback
Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth
In March, adults watched an average of 2 hours, 30 minutes of commercial linear TV each day, ITV broadcast the interview of the year to 14.8m, and Seabrook Crisps returned to TV for the first time in over 15 years.
Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.
See how TV can turbo-charge the business of SMEs, creating growth, revenue, impact and trust.