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TV: The best profit generator

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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.

Relevant search terms: effectiveness, ROI, return on investment, payback





Monthly-TV-Report-March-2021

Monthly TV Viewing Report: March 2021

In March, adults watched an average of 2 hours, 30 minutes of commercial linear TV each day, ITV broadcast the interview of the year to 14.8m, and Seabrook Crisps returned to TV for the first time in over 15 years.

Adapting-to-adversity-advertising-lessons-from-lockdown

Adapting to adversity: advertising lessons from lockdown

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

TV-for-SMEs

TV for SMEs

See how TV can turbo-charge the business of SMEs, creating growth, revenue, impact and trust.