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TV: The best profit generator

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TV has been proven time and time again to return more profit than any other medium. These key slides from studies by Ebiquity and IPA show TV’s strength at driving business effects.

Relevant search terms: effectiveness, ROI, return on investment, payback





Branding-and-emotion-in-TV

The importance of branding & emotion in TV advertising

Discover the power of emotion & how it can drive campaign effectiveness with this easy guide

Chart-of-the-Month-November-2019

November’s Chart of the Month

A total TV viewing picture gives us a better understanding of how the lightest linear TV viewers across age groups are accessing broadcaster content.

Effectiveness-In-Context

Effectiveness in Context: free download

Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.