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Inflation in context

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This analysis examines the changing price of TV advertising, how inflation has impacted life in general, and the value of TV.

Key Points

  • Except for younger audiences, TV advertising’s price inflation is well below that of CPI inflation.
  • BVOD advertising has been immune to price inflation.
  • TV advertising in the UK is a bargain relative to the rest of the world – half the price of the global average.
  • TV advertising (linear + BVOD) averages £8 per thousand exposures. YouTube is £12.  Other online video is £130.


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