Inflation in contextDownload
This analysis examines the changing price of TV advertising, how inflation has impacted life in general, and the value of TV.
- Except for younger audiences, TV advertising’s price inflation is well below that of CPI inflation.
- BVOD advertising has been immune to price inflation.
- TV advertising in the UK is a bargain relative to the rest of the world – half the price of the global average.
- TV advertising (linear + BVOD) averages £8 per thousand exposures. YouTube is £12. Other online video is £130.