‘Profit Ability: the business case for advertising’ is a major study from Ebiquity and Gain Theory, looking at the short and long term business impact of advertising. It is the first study of its kind and moves beyond often misleading ROI ratios to show the volume of profit that different forms of advertising generate.
Get your hands on some of the killer charts from this landmark effectiveness research right here.
WINNER – GOLD Trade Body Research, Media Week Awards 2018
WINNER – Best Trade Industry/Body Research, Media Research Group Awards 2018
WINNER – Grand Prix, Mediatel Media Research Awards 2019
WINNER – Best Custom Media Research Project – Trade Body, Mediatel Media Research Awards 2019