Click the "CC" icon above to display the notesClick the download button below to save these charts

As Seen on TV: supercharging your small business

Download

‘As Seen on TV: supercharging your small business’ provides a practical framework for smaller advertisers looking to use TV for the first time, or to extend their use of it. In addition to arming you with the evidence of the powerful business effects TV advertising can drive for smaller businesses, it has been designed to help you find the most effective starting strategy for your brand, to answer questions around optimal TV implementation and advise on how to measure performance.

You might also like
Monthly-Reort-Sept-2020

Monthly TV Viewing Report: September 2020

In September, adults watched an average of 2 hours, 17 minutes of commercial linear TV each day, the iconic white Bake-Off marquee returned & sport dominated our device viewing

Chart-of-the-month-October-2020

October’s Chart of the Month: TV drives strongest fitness & social signals

Taken from Thinkbox’s new 2020 study, ‘Signalling Success’ this chart looks at the strength of ‘fitness’ and ‘social’ signals across different media channels.

Signalling-success

Signalling Success

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.