‘As Seen on TV: supercharging your small business’ provides a practical framework for smaller advertisers looking to use TV for the first time, or to extend their use of it. In addition to arming you with the evidence of the powerful business effects TV advertising can drive for smaller businesses, it has been designed to help you find the most effective starting strategy for your brand, to answer questions around optimal TV implementation and advise on how to measure performance.
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Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.