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Adnormal Behaviour: research charts

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‘Adnormal Behaviour’, conducted by Ipsos, explores the differences in media consumption and perception between the general public (’normal’ people) and ad industry professionals.

The study examines claimed attitudinal and behavioural data on:

  • TV content and viewership
  • Device and platform usage
  • Perceptions of advertising
  • The accuracy of adland’s ability to correctly predict the behaviour and consumption of ‘normal’ people
Download the charts to learn more.

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