ThinkboxAdvertising should be for everyone, but most ads are not fully accessible to the audience they are reaching. Most TV ads are not currently designed with accessibility in mind or don’t have access services like subtitles or audio description to help make them more accessible.
RNID estimates that 1 in 3 adults in the UK are deaf, have hearing loss or tinnitus. That’s the equivalent of 18 million adults who can’t easily access or understand TV ads.
The easiest way to help make your ad more accessible to this audience is to add subtitles (sometimes called closed captions).
In this deck, find out about subtitle capability on UK TV, and how to easily add subtitles to your ad to maximise your TV campaign's impact.