Effectiveness & Planning
Evidence of how TV drives business effects like profit and sales, plus how TV works alongside other media.
TV drives sales
The most important metric in advertising is effectiveness, an area where TV stands head and shoulders about other media. Take a look at the evidence…
TV: The best profit generator
It’s easy to justify investment in TV when you look at the evidence. Here you can do just that.
TV Cover Curves
This collection of slides provides the cover guides across key audiences; 16-34s, ABC1 Ads, Adults, and HP+Ch. Download the charts to learn more
TV drives emotion and fame
Whether it is a laugh out loud or a little tear to the eye, there is something special about TV ads that get us totes emosh.
TV partnerships nickable charts
Discover the power of TV partnerships with this handy deck.