Discover the power of TV advertising
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The increasing penetration of devices such as tablets and smartphones has meant that we have more opportunity to watch TV whenever and wherever we want. TV is expanding beyond the living room and into new areas from the bedroom to the loo in the home and to many places outside the home.
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In this deck we give you the top facts you need to know about young people today and their TV and video habits.
With Q3 planning well under way, this report will be a handy guide on what to expect over the coming months.
In April, adults watched an average of 1 hours 51 minutes of commercial linear TV each day. April saw the launch of I'm a Celebrity... South Africa on ITV1, and loo roll brand Who Gives A Crap launched its first-ever advert.
This collection of slides provides a view on TV expenditure patterns, from advertisers to categories. Download the chart to learn more.