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Advanced TV Advertising

Advanced TV Advertising

Posted on: May 25, 2023
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Delve into the new frontier of TV advertising and explore how the broadcasters are investing in new technology to deliver advanced advertising opportunities that bring together the best of the internet and TV advertising.

This collection of slides covers everything you need to know about this area of TV advertising, from BVOD, Sky Adsmart and the expanding addressable capabilities, to how advanced TV is measured and the expanding possibilities. 

Download the presentation to learn more.

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Advanced TV advertising: everything you need to know

Find out about everything the UK broadcasters now offer, from cross-broadcaster audience mapping and customer data-matching to their rapidly expanding addressable capabilities. Download the full booklet here.

Download here
Advanced-TV-advertising-everything-you-need-to-know-CTA

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