TV ad time-lengths
DownloadLonger or shorter TV ad time lengths? Here is all you need to know
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The key charts from our 2022 study ‘BVOD Almighty: Reach and Return’. The study brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.
‘BVOD Almighty’ is a large-scale, multi-mode series of research studies which explores the effectiveness of BVOD and brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.
This month’s Chart of the Month breaks down viewing to various platforms in terms of the average number of people watching per day compared with the average time spent watching per viewer.