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TV ad time-lengths


Longer or shorter TV ad time lengths? Here is all you need to know

Related search terms: Time length, copy length, spot length, ad length

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Monthly TV Viewing Report: December 2021

In December, adults watched an average of 2 hours 8 minutes of commercial linear TV each day. December saw the explosive conclusion of the Formula 1 season on Channel 4, and The Brain Tumour Charity launched their first-ever advert.

VOD What is VOD

January’s Chart of the Month: BARB introduces SVOD and Video-Sharing platform reporting

This month’s Chart of the Month looks at BARB’s new audience reporting capabilities. The recent release provides insight into SVOD and video-sharing platforms to provide a view on ‘total identified viewing’.