Click the "CC" icon above to display the notesClick the download button below to save these charts

The importance of branding & emotion in TV advertising

Download

Just as it turns people in stars, TV turns brands into household names. Research has repeatedly shown that emotive advertising campaigns are by far the most effective, both in creating large business effects like sales and profits and in driving brand fame and mental availability.

Drawing on a body of existing research, this module examines how emotion, memory and branding work in TV advertising.

You might also like
Monthly TV viewing report October 2022

Monthly TV Viewing Report: October 2022

In October, adults watched an average of 1 hour 56 minutes of commercial linear TV each day. October saw the series finale of Karen Pirie on ITV, and Animal Rescue Foundation launched its first-ever TV advert.

adnormal behaviour

Adnormal Behaviour

‘Adnormal Behaviour’ is an updated version of our landmark study ‘TV and Ad Nation’. Conducted by Ipsos, it explores the differences in media attitudes and behaviours between those who work in the media industry and the average person in the UK.

adnormal behaviour

Adnormal Behaviour: research charts

The key charts from Thinkbox’s 2022 study ‘Adnormal Behaviour’. Conducted by Ipsos, this study explores the differences in media consumption and perception between those who work in media and the average person in the UK.