Click the "CC" icon above to display the notesClick the download button below to save these charts

The importance of branding & emotion in TV advertising

Download

Just as it turns people in stars, TV turns brands into household names. Research has repeatedly shown that emotive advertising campaigns are by far the most effective, both in creating large business effects like sales and profits and in driving brand fame and mental availability.

Drawing on a body of existing research, this module examines how emotion, memory and branding work in TV advertising.

You might also like
Chart-of-the-fortnight-WC-13-07-2020

Chart of the fortnight: TV is a driver for e-commerce businesses

Taken from the Demand Generator this fortnight’s chart explores the business results TV advertising has for an online retailer with a total ad budget of £10m.

Ultimate-TV-Sponsorship-Charts

Ultimate TV partnerships charts

Discover the power of TV partnerships with this handy deck.

Monthly-TV-Report-May-2020

Monthly TV Viewing Report: May 2020

In May, adults watched an average of 2 hours, 22 minutes of commercial linear TV each day, the PM’s update attracted a record audience for the second time & device viewing soared for new Sky programming