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Beyond the TV set: device viewing

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The increasing penetration of devices such as tablets and smartphones has meant that we have more opportunity to watch TV whenever and wherever we want. TV is expanding beyond the living room and into new areas from the bedroom to the loo in the home and to many places outside the home.

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Aug 22 Amazon Music for web

Monthly TV Viewing Report: August 2022

In August, adults watched an average of 1 hour 43 minutes of commercial linear TV each day. August saw the launch of the highly anticipated House of the Dragon on Sky Atlantic and Wish launched its first-ever TV advert.

Demand-Generator

Media Mix Navigator

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

Chart of the Month September 2022

September’s Chart of the Month: ‘Watching’ accounts for the largest share (37%) of media usage

This month’s Chart of the Month uses TouchPoints to break down the UK’s media usage into its different general forms, namely watching, listening, reading, gaming, and communicating.