As UK audiences adjust to more time at home, our new weekly viewing report – updated every Tuesday - gives you the most up-to-date analysis of shifts and trends in TV viewing.
This week (23-29 March) saw daily TV set reach up 7 points year on year, and on average people spent 32% more time watching broadcaster TV.
Click the button above the download the full report, and get in touch at [email protected] if you’d like any more viewing facts and figures.
Monday 23rd March – Sunday 29th March, 2020
As the country settled into its second week of social restrictions, we saw daily TV set reach continue to rise for all audiences, with an average 7 point increase year-on-year for individuals (from 63.7% wk 13 2019 to 70.8% last week). Average daily viewing increased by 32% year-on-year.
As daily viewing increased, the way we watched TV within our households also saw a shift. With everyone spending more time at home, households watched an extra 31 mins of TV together each day. Solo viewing also increased by 18% year-on-year.
This week saw the beginning of some unique and reactive changes from broadcasters. From brand new content being created that reflects the exceptional times we’re living in, to format adaptations and collaborations. There was also a continued increased in family-favourite peak viewing…
- Channel 4’s new cooking show, Jamie: Keep Cooking and Carry On, which was created in just 3 days, reached a total audience of 6.3 million across Monday to Friday.
- Lorraine Kelly now joins Good Morning Britain for its final hour. Last week, this new format saw an average 42% audience increase from her flagship show the previous week.
- Familiar entertainment programming saw a marked increase last week, which benefitted The Yorkshire Vet on Channel 5 with a 19% week-on-week audience uplift.