Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Gousto 96,728
2 Asda stores 89,435
3 Co op supermarket 67,422
4 Aldi supermarkets 66,680
5 Ben & jerrys ice cream 63,937
6 Tesco value 58,905
7 Lidl price comparison 57,433
8 Morrisons ramadan 53,834
9 Vegetarian butcher 51,690
10 Birds eye fish fingers 51,138
11 Kp mccoys 50,516
12 Kp peanuts 48,766
13 Walls carte dor ice cream 48,321
14 Waitrose & partners supermarket 46,056
15 Goodfellas pizza 45,321
16 Nutricia aptamil follow on milk 45,094
17 Youngs gastro frozen fish 43,311
18 Mccain chips 42,230
19 Weetabix cereal 41,616
20 Simplycook.com 41,021
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