Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Gocompare.com 93,213
2 Comparethemarket.com autosergei 92,626
3 Aviva insurance 85,647
4 Confused.com 81,174
5 Halifax bank 75,311
6 Clearscore.com credit rating 63,010
7 Axa sun life over 50 ins plan 47,767
8 Mydieselclaim.com 47,107
9 Direct line insurance 46,498
10 Purecremation.co.uk 44,732
11 Comparethemarket.com meals 43,235
12 Experian credit expert 42,339
13 Barclaycard entertainment 36,011
14 Gohenry family banking 35,538
15 Liverpool victoria motor insurance 34,998
16 Royal london over 50 insurance 34,705
17 Aa breakdown drtv 34,648
18 Key retirement solutions 27,552
19 Admiral insurance 26,837
20 Legal & general life insurance 25,185
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