Top ads report

week 2, January 10 - 16

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Postcode lottery 207,727
2 Bensons bed centres 127,933
3 Aldi supermarkets 122,337
4 Wren kitchens 111,706
5 Comparethemarket.com autosergei 109,093
6 Deliveroo takeaway delivery 106,006
7 Moneysupermarket.com 100,465
8 Dfs furniture 100,444
9 Clearscore.com credit rating 96,935
10 Scs furniture & carpets 96,562
11 British gas home care 94,020
12 Dreams beds 93,685
13 Jet2.com 92,737
14 Hachette disney dolls house 90,854
15 Vinted.com secondhand clothing 85,868
16 Bp corporate 85,693
17 Byline total tarot collection 84,100
18 Amazon echo 82,382
19 Gousto.co.uk ingredients delivery 80,952
20 Confused.com 77,693
21 Tui holidays 76,627
22 Lloyds bank 76,467
23 Macmillan cancer relief 74,247
24 Cancer research uk 74,136
25 Ryanair 73,066
26 Santander banking 73,010
27 Cazoo used cars 72,871
28 Ebay online trading 71,771
29 Muller light greek style yoghurt 69,715
30 Aa breakdown 69,352
31 Weight watchers online 69,272
32 Expedia.co.uk 68,627
33 Tesco value 68,522
34 Bupa elderly care services 68,253
35 Bt deals 68,149
36 Youngs gastro frozen fish 68,068
37 Halifax bank 66,839
38 Knorr stock pot 66,777
39 Onthebeach.co.uk 66,686
40 Loreal maybelline colossal mascara 66,651
41 Webuyanycar.com 66,154
42 Mg motors 65,997
43 Sainsburys supermarket 65,465
44 Premier inn hotels 65,291
45 Vegetarian butcher 64,866
46 Cinch.co.uk 63,221
47 Uber eats 62,235
48 Tesco clubcard 61,751
49 Asda stores 61,746
50 P&o cruises 61,547
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