Top ads report

week 2, January 06 - 12

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Aldi supermarkets 256,553
2 Dfs furniture 227,402
3 Expedia.co.uk 187,002
4 Oakfurnitureland.co.uk 172,138
5 Asda stores 163,204
6 Dreams beds 158,463
7 Tesco centenary 154,023
8 Hachette warhammer mortal realms 135,486
9 Easyjet airline co sale 128,568
10 David lloyd clubs 123,075
11 Tui holidays 120,922
12 Bensons bed centres 120,318
13 Hotels.com 120,281
14 Aviva insurance 115,854
15 Center parcs 107,125
16 Hyundai kona 105,178
17 Lloyds bank 102,496
18 Santander banking 102,294
19 British gas home care 100,258
20 Scs furniture & carpets 99,286
21 Gocompare.com 99,231
22 Nuffield health 98,354
23 Comparethemarket.com autosergei 97,923
24 P&o cruises 95,161
25 Lidl price comparison 92,257
26 Wren kitchens 91,523
27 Sky now tv 90,868
28 Disneyland paris 90,838
29 Onthebeach.co.uk 89,912
30 Nationwide building society 87,458
31 British airways 86,996
32 Jet2.com 86,261
33 Citroen c5 aircross suv 84,753
34 Nicorette 84,736
35 Webuyanycar.com 84,281
36 Clearscore.com credit rating 81,736
37 Riviera travel tours 81,581
38 Postcode lottery 80,880
39 Wickes diy store 80,695
40 Virgin media broadband 79,601
41 Muller light greek style yoghurt 79,349
42 Wayfair.co.uk 75,999
43 Ryanair 75,944
44 Trivago.co.uk hotel price comparisi 74,957
45 Axa insurance 74,117
46 Park christmas savings catalogue 73,553
47 Onthemarket.com property search 73,340
48 Gousto.co.uk ingredients delivery 72,052
49 Moneysupermarket.com 71,632
50 Justeat.co.uk 69,572
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