Top ads report

week 36, September 02 - 08

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Aldi supermarkets 202,532
2 Asda stores 167,492
3 Dfs furniture 151,088
4 Amazon echo 130,382
5 Justeat.co.uk 123,881
6 Gocompare.com 115,116
7 Scs furniture & carpets 114,589
8 Pandora jewellery 113,366
9 Barclaycard entertainment 111,461
10 Sky q 108,531
11 Ford focus active crossover 104,861
12 Lloyds bank 101,623
13 Macmillan cancer coffee morning 100,070
14 Deliveroo takeaway delivery 99,900
15 Gousto.co.uk ingredients delivery 96,729
16 Wren kitchens 95,865
17 Ebay online trading 93,772
18 Hotels.com 93,332
19 Trivago.co.uk hotel price comparisi 88,586
20 Oakfurnitureland.co.uk 87,554
21 Kelloggs wk no added sugar grains g 87,528
22 Sainsburys supermarket 86,828
23 Bp reward app 86,390
24 Admiral insurance 83,585
25 Heycar.co.uk used cars 80,673
26 Confused.com 80,640
27 Werthers original 80,266
28 Vodafone double data 79,849
29 Dsg currys & pc world stores 79,469
30 Virgin media broadband 78,165
31 Matalan wholesale clothing store 77,114
32 Weight watchers online 76,976
33 Colgate expert anti stain toothpast 76,843
34 Sunbingo.co.uk 76,594
35 Universal downton abbey film 75,953
36 Virgin atlantic airlines 75,375
37 Skechers sport shoes 75,114
38 Scottish widows 74,575
39 Walkers crisps 74,261
40 Ikea catalogue 70,901
41 Ccs dwp pensions 70,450
42 Fruitella 70,093
43 Comparethemarket.com meals 68,883
44 Onthemarket.com property search 68,260
45 Cif power & shine 68,215
46 Age uk charity 67,943
47 Innocent super juice 67,761
48 Comparethemarket.com cinema 67,681
49 Riviera travel tours 67,377
50 Karcher hard floor cleaner 66,633
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