Research

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

Cognitive scientist Dr Ali Goode outlines the current approaches to attention within the advertising and media industry and compares them with academic insights and theories.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

This study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

This month’s Chart of the Month shows how TV’s value for money has been getting better over time.

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience