Research

This study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

This month’s Chart of the Month looks at BARB’s new audience reporting capabilities. The recent release provides insight into SVOD and video-sharing platforms to provide a view on ‘total identified viewing’.

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience