Research

Explore Thinkbox’s research studies, access the latest viewing numbers from BARB and steal from a library of handy, nickable charts

As Seen on TV: supercharging your small business

As Seen on TV: supercharging your small business

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

A-Matter-of-Time

A Matter of Time: the importance of time-length in TV advertising

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

age-of-tv-gold

The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

TV-advertising's-killer-charts-2018-Full-Deck

Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Profit-Ability-MWawards

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

Video-Day-2018-Nike

Video day

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

Get with the programme

Get with the programmes: the Thinkbox guide to TV partnerships

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.

2018-TV-viewing-report

2018 TV viewing report

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus loads more.

From-Brand-to-Bland

What happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.

Effectiveness-In-Context

Effectiveness in Context: free download

Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.

Bake off

Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience