Research
Explore Thinkbox’s research studies, access the latest viewing numbers from BARB and steal from a library of handy, nickable charts
Signalling Success
This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.
TV advertising’s ultimate nickable charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
February’s Chart of the Month: TV & radio most trusted advertising channels in the UK
A new YouGov study also finds social media advertising is only trusted by 10% of people.
Demand Generator
The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.
Lockdown TV
A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.
Profit Ability: the business case for advertising
Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact
As Seen on TV: supercharging your small business
How can TV supercharge small businesses and what are the most effective strategies for profit and growth?
2019 TV viewing report
All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus loads more.
A Matter of Time: the importance of time-length in TV advertising
Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.
Effectiveness in Context: free download
Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.
Top programmes report
The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience