Research

Explore Thinkbox’s research studies, access the latest viewing numbers from BARB and steal from a library of handy, nickable charts

Adapting-to-adversity-advertising-lessons-from-lockdown

Adapting to adversity: advertising lessons from lockdown

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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June’s Chart of the Month: Breaking down ‘unmatched’ TV set viewing time

Our chart of the month looks at how in 2020 a quarter of the time TV sets were being used was to watch content other than recently broadcast linear TV. Find out more.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

Signalling-success

Signalling Success

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

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Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

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Video day

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

As Seen on TV: supercharging your small business

As Seen on TV: supercharging your small business

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

2020-TV-viewing-report

2020 TV viewing report

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus, top programmes and loads more.

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A Matter of Time: the importance of time-length in TV advertising

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

Effectiveness-In-Context

Effectiveness in Context: free download

Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.

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Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience