Research
Explore Thinkbox’s research studies, access the latest viewing numbers from BARB and steal from a library of handy, nickable charts
The TV playbook for online businesses
This study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.
Adapting to adversity: advertising lessons from lockdown
Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.
TV advertising’s ultimate nickable charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
Media Mix Navigator
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
Signalling Success
This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.
Profit Ability: the business case for advertising
Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact
As Seen on TV: supercharging your small business
How can TV supercharge small businesses and what are the most effective strategies for profit and growth?
August’s Chart of the Month: Broadcaster TV accounted for 71% of in-home viewing among adults in H1
This month’s Chart of the Month looks at how Broadcaster TV accounted for 71% of in-home viewing among adults in H1
A Matter of Time: the importance of time-length in TV advertising
Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.
Effectiveness in Context: free download
Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.
Top programmes report
The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience