Research

Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Our chart of the month looks at the ongoing and increased investment in TV despite the pressures caused by the pandemic

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus, top programmes and loads more.

Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.

Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience