TV Planning Awards 2021 finalist films

Once again, we had to have a virtual ceremony this year with the winners being revealed in a one-off live broadcast. Wavemaker UK were awarded the coveted Grand Prix award for their consistently fantastic work on Nationwide. However, it was OMD UK who picked up our first ever 'TV Planning Agency of the Year'. Other winners include: december19 & Weave, Love or Fear & Running Total Media, MediaCom UK, PHD, Republic of Media with Propaganda & Souter PR, and UM Birmingham. Here’s the full awards breakdown:

Grand Prix

Wavemaker for Nationwide

Best use of sponsorship

OMD UK for Walkers

Also shortlisted

  • Total Media for Freshpet
  • UM Manchester for Aldi

Best use of content

Tesco with MediaCom UK, BBH, Thames TV & ITV for Tesco

Also shortlisted

  • Manning Gottlieb OMD for Age UK
  • PHD for The British Heart Foundation
  • Wavemaker UK for Paramount - Sonic the Hedgehog

Best small budget use of TV

december19 & Weave for People's Energy

Highly Commended

  • Love or Fear & Running Total Media for Elder

Also Shortlisted

  • Manning Gottlieb OMD for NHS Blood and Transplant (HM Gov)
  • The Barber Shop, Blonde & SixteenByNine for Parkinson's UK

Best integrated campaign

MediaCom UK for Direct Line

Highly Commended

  • Republic of Media with ITV, Propaganda & Souter PR for Roberts Bakery

Also shortlisted

  • MediaCom UK for Tesco
  • the7stars for On the Beach

Best ongoing use of TV

Wavemaker UK for Nationwide

Highly Commended

  • OMD UK for NFU Mutual

Also Shortlisted

  • MediaCom UK for Lloyds Bank

Best TV newcomer

UM Birmingham for Dexcom

Also Shortlisted

  • Havas UK for Royal Mail
  • Pintarget & Isobel for Jet UK
  • Republic of Media for Jura Whisky (Whyte & Mackay)

Young TV Planner of the Year

Becky France - OMD UK

Also Shortlisted

  • Chris Lucas - Mostly Media
  • Jasmin Weston-Smith - Mindshare
  • Sean Taylor – Essence

Special Prizes

Best use of TV in a crisis

MediaCom UK for Tesco

TV for good

PHD for British Heart Foundation

TV Planning Agency of the Year

OMD UK

Also Shortlisted

  • Manning Gottlieb OMD
  • Republic of Media
  • The Specialist Works
  • Wavemaker UK


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