TV Planning Awards 2021 finalist films
Once again, we had to have a virtual ceremony this year with the winners being revealed in a one-off live broadcast. Wavemaker UK were awarded the coveted Grand Prix award for their consistently fantastic work on Nationwide. However, it was OMD UK who picked up our first ever 'TV Planning Agency of the Year'. Other winners include: december19 & Weave, Love or Fear & Running Total Media, MediaCom UK, PHD, Republic of Media with Propaganda & Souter PR, and UM Birmingham. Here’s the full awards breakdown:
Grand Prix
Wavemaker for Nationwide
Best use of sponsorship
OMD UK for Walkers
Also shortlisted
- Total Media for Freshpet
- UM Manchester for Aldi
Best use of content
Tesco with MediaCom UK, BBH, Thames TV & ITV for Tesco
Also shortlisted
- Manning Gottlieb OMD for Age UK
- PHD for The British Heart Foundation
- Wavemaker UK for Paramount - Sonic the Hedgehog
Best small budget use of TV
december19 & Weave for People's Energy
Highly Commended
- Love or Fear & Running Total Media for Elder
Also Shortlisted
- Manning Gottlieb OMD for NHS Blood and Transplant (HM Gov)
- The Barber Shop, Blonde & SixteenByNine for Parkinson's UK
Best integrated campaign
MediaCom UK for Direct Line
Highly Commended
- Republic of Media with ITV, Propaganda & Souter PR for Roberts Bakery
Also shortlisted
- MediaCom UK for Tesco
- the7stars for On the Beach
Best ongoing use of TV
Wavemaker UK for Nationwide
Highly Commended
- OMD UK for NFU Mutual
Also Shortlisted
- MediaCom UK for Lloyds Bank
Best TV newcomer
UM Birmingham for Dexcom
Also Shortlisted
- Havas UK for Royal Mail
- Pintarget & Isobel for Jet UK
- Republic of Media for Jura Whisky (Whyte & Mackay)
Young TV Planner of the Year
Becky France - OMD UK
Also Shortlisted
- Chris Lucas - Mostly Media
- Jasmin Weston-Smith - Mindshare
- Sean Taylor – Essence
Special Prizes
Best use of TV in a crisis
MediaCom UK for Tesco
TV for good
PHD for British Heart Foundation
TV Planning Agency of the Year
OMD UK
Also Shortlisted
- Manning Gottlieb OMD
- Republic of Media
- The Specialist Works
- Wavemaker UK
