Opinion
Fancy a longer, more absorbing read? This selection of thought pieces on TV and advertising issues should fit the bill
TV’s having a moment
With TV advertising resurgent, Thinkbox CEO Lindsey Clay looks at what’s fuelling its revival
CTV: your questions answered
You can’t move for CTV at the moment. Reports, forecasts, features, and events abound. But what is CTV?
How did 2020 change the video world?
As with pretty much every sector, 2020 made a mockery of predicted TV and video trends. Find out what happened here.
How brands can harness the principle of costly signalling
Behavioural scientist and author of The Choice Factory Richard Shotton explains how to send the right signals, and that it’s not what you say, but how you say it that matters.
What do we know about advertising time lengths?
Matt Hill, Thinkbox’s Research & Planning Director, looks at whether advertising’s future is short form.
TV will be the ‘least worst’ performer in Q4
The Advertising Association and WARC forecast that TV will be the best-performing medium in Q4 - this positivity echoes what senior marketers and agency leaders have been telling our CEO, Lindsey Clay.
Lies, damn lies & statistics
Matt Hill on how to best disentangle the significance of stats reported in the media.
Risky business: the risks of risk aversion
‘Godfather of Effectiveness’ Peter Field, explores how risk aversion can affect brand behaviour and why in uncertain times, advertisers must continue to invest.