Opinion
Fancy a longer, more absorbing read? This selection of thought pieces on TV and advertising issues should fit the bill
Lies, damn lies & statistics
Matt Hill on how to best disentangle the significance of stats reported in the media.
Risky business: the risks of risk aversion
‘Godfather of Effectiveness’ Peter Field, explores how risk aversion can affect brand behaviour and why in uncertain times, advertisers must continue to invest.
The global proof of TV’s power and popularity
Thinkbox’s Danica Webber shares key insights from the latest Global TV deck.
How TV held us together during lockdown
Thinkbox’s Nicole Greenfield-Smith reflects on TV’s vital roles during lockdown.
Advertising’s biggest challenge? The Mandy Rice-Davies problem
Behavioural scientist and author of The Choice Factory, Richard Shotton, explores how brands can harness the power of public statements to build trust.
Has what’s optimal changed with cuts in media budgets?
MediaCom’s Jane Christian uses the new Demand Generator to explore the impact of cutting spend levels on the optimal media mix for a brand.
The business case for advertising now
Matt Chappell, Senior Partner at Gain Theory, outlines four data-driven reasons to invest in advertising now in order to succeed in the future.
Whether it is in self-interest or the national interest, advertising works
Lindsey Clay makes the case for advertising being an economic hero and how it can help us emerge from this crisis fitter and faster.
Buying habits are changing. More than ever you should invest in advertising
Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.