Top brands collaborate for Save the Children ad break takeover

Save the Children and MediaCom North have collaborated with Channel 4 for the charity’s first creative TV advertising partnership.

The broadcaster and media agency brought together five much-loved brands for an ad break takeover to raise awareness for Save the Children’s annual Christmas Jumper Day, held on Friday 13th December. The unique break on Friday 6th December was introduced by Myleene Klass and Dom Joly, both Save the Children ambassadors, before kicking off with Save the Children’s 60 second spot Coach. The ad features a prepubescent advocate for the annual charitable event, who delivers a persuasive speech to offices, schools and families to get all people involved in what will be the fundraising day’s eighth year.

The break then saw ads from Duracell, John Lewis & Partners and Waitrose & Partners, Marks and Spencer, Moonpig and Smyth’s Toys with Christmas jumpers specially incorporated into the creative. Excitable Edgar the dragon was just one of the protagonists in the brands’ ads to don their own Christmas knit in the hope to get viewers involved in the fundraising day.

Ewan Douglas, Head of Nations and Region Sales, Channel 4 said: “We’re really proud of this collaborative campaign with Save the Children, MediaCom North and our many brand partners. It continues Channel 4’s legacy for delivering original, creative ad breaks, whilst highlighting an important message for our viewers.”

To date, the fundraising day has raised more than £12 million since its launch in 2012 but Sarah Button-Stephens, Senior Campaign fundraiser manager from Save the Children has hopes that this year’s campaign “…will help make Christmas Jumper Day 2019 our biggest one yet and raise lots of money for vulnerable children around the world.”

You might also like

Highlights from ITV

Davina McCall and Nicky Campbell return for a new series of Long Lost Family. Stephen Mulhern is joined by celebrities and members of the public to win big in Rolling In It. Love Island: Unseen Bits takes a peek at what the islanders have been up to; and catch up with the hit detective series Vera.

the-hundred

What’s on Sky in the next fortnight

The Hundred is a new cricket competition ready to take the world by storm. New Amsterdam is rocked by the pandemic. The Lions take on the Springboks. Queen Latifah stars in a thrilling crime drama. Law & Order: Organised Crime begins and The South Bank Awards Show crowns the 2021 winners.

Lateish-Show-with-mo-Gilligan

What to watch on Channel 4

Mo Gilligan’s entertainment extravaganza is back. George Clarke’s Remarkable Renovations takes us on a restoration journey. Follow a secret investigation in Taken. Join Gordon Ramsay on a culinary expedition and Aisling Bea’s This Way Up continues.