Diversity and inclusion in the UK ad industry: are you ‘All In’?

The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA has launched All In, a campaign to help build back a better, more inclusive UK advertising industry for all.

To kick things off there will be a fully confidential and aggregated industry census on Wednesday 10th March 2021. This short survey, easily completed online within a 30-minute window, will record all aspects of diversity and inclusion to provide the industry’s leaders with comprehensive data for the first time on how the industry performs on inclusivity.

Recorded and analysed by Kantar, it will provide a vital benchmark for progress.

The results will be used to inform a full action plan which will be launched at an industry summit this summer, addressing how greater inclusivity across all areas of the industry’s talent will be achieved and how the industry can make genuine and concerted progress on building a workplace that is inclusive for all.

Kathryn Jacob, CEO, Pearl & Dean and Chair, Inclusion Working Group, said: “We know there is a systemic problem to tackle in our industry, that of fully inclusive representation in our workforce. To make the most meaningful change, we must set a benchmark to measure and track progress against. This census is a vital starting point for everyone to help build an industry that truly represents the world we live in today. I encourage people to spread the word – March 10 is the day for all in our industry to come together and say ‘I’m In’.”

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