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A Year in TV 2018-19

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TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing is redistributed into on demand, broadcasters and advertisers are adapting. You are likely adapting too.

But, amidst the change, let’s not lose sight of the facts – TV advertising accounts for 94.6% of the video advertising people actually see (see page 22) and 71% of the profit generated by advertising, according to Ebiquity and Gain Theory.

Nonetheless, we must do things differently to make the most of the world’s most effective advertising.  We need to have a total TV approach.

Live TV continues to fulfil crucial roles in our viewing life – see MTM’s ‘Age of Television’ research on page 18 – but as viewing patterns change, it is fundamental that advertisers use Broadcaster VOD hand in hand with linear TV advertising (see page 24).

The attached PDF is packed full of insight, so we’ll stop stealing its thunder with page signposting. We hope you enjoy it, and if you want a hard copy please get in touch with [email protected].



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Highlights from ITV

Philip Schofield returns with gameshow 5 Gold Rings. Emma Willis introduces the semi-finalists in The Voice UK. Do celebrities have what it takes in Don’t Rock the Boat and wedding planning is afoot in Olivia Meets Her Match.

Highlights from UKTV

Food glorious food; an epic railway adventure; a Dickens classic and LA’s first female police chief officer. All this fortnight on UKTV.

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What’s on Sky in the next fortnight

A successful therapist is forced to question her entire life in The Undoing. The final season of Blindspot arrives. Take a trip to 1980s Wall Street in Black Monday, and further back into history in Grant.