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A Year in TV 2018-19

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TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing is redistributed into on demand, broadcasters and advertisers are adapting. You are likely adapting too.

But, amidst the change, let’s not lose sight of the facts – TV advertising accounts for 94.6% of the video advertising people actually see (see page 22) and 71% of the profit generated by advertising, according to Ebiquity and Gain Theory.

Nonetheless, we must do things differently to make the most of the world’s most effective advertising.  We need to have a total TV approach.

Live TV continues to fulfil crucial roles in our viewing life – see MTM’s ‘Age of Television’ research on page 18 – but as viewing patterns change, it is fundamental that advertisers use Broadcaster VOD hand in hand with linear TV advertising (see page 24).

The attached PDF is packed full of insight, so we’ll stop stealing its thunder with page signposting. We hope you enjoy it, and if you want a hard copy please get in touch with [email protected].



hold the front page

What’s on Sky in the next fortnight

Go into the world of local news in Hold The Front Page. Aussie road trip Upright returns. Avenue 5 faces more intergalactic adventures. Terrifying doll Chucky is ready for revenge and drag queens continue their US road journey in We’re Here.

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Plunkett on TV: We Are Not Alone

Feature-length sci-fi comedy from Dave as an alien invasion shines a light on our politics and species.

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What to watch on Channel 4

Catch the return of The Big Narstie Show. The road trip is back on for Miriam and Alan. The Gogglebox critics are spending more time on their sofas and Made in Chelsea continues.