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A Year in TV 2018-19

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TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing is redistributed into on demand, broadcasters and advertisers are adapting. You are likely adapting too.

But, amidst the change, let’s not lose sight of the facts – TV advertising accounts for 94.6% of the video advertising people actually see (see page 22) and 71% of the profit generated by advertising, according to Ebiquity and Gain Theory.

Nonetheless, we must do things differently to make the most of the world’s most effective advertising.  We need to have a total TV approach.

Live TV continues to fulfil crucial roles in our viewing life – see MTM’s ‘Age of Television’ research on page 18 – but as viewing patterns change, it is fundamental that advertisers use Broadcaster VOD hand in hand with linear TV advertising (see page 24).

The attached PDF is packed full of insight, so we’ll stop stealing its thunder with page signposting. We hope you enjoy it, and if you want a hard copy please get in touch with [email protected].



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What to watch on Channel 4

Follow young superstars in Football Dreams. Laurence Llewelyn-Bowen is back in Changing Rooms. Alex Brooker tours around the UK in Hobby Man. Alan Carr explores the world of his favourite childhood authors and you can discover the story of Britain’s Secret War Babies.

Dating_With_My_Mates

Highlights from UKTV

W’s Dating with my Mates twists your typical dinner date; Big Zuu's Big Eats returns to Dave; Drama brings a true story from World War 2 to our screens with Passport to Freedom; and CSI: Vegas is new on Alibi.

Premier_league

What’s on Sky in the next fortnight

The Premier League returns. Stephen Graham is back deleting crime in Code 404. In Irma Vep, a movie star’s life starts to blur. Find out what’s next for Dr Goodwin in New Amsterdam. One Shot follows young players from South London and Micah Richards: Player Pranks begins.