A-year-in-TV-2018-banner

A Year in TV 2018-19

Download

TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing is redistributed into on demand, broadcasters and advertisers are adapting. You are likely adapting too.

But, amidst the change, let’s not lose sight of the facts – TV advertising accounts for 94.6% of the video advertising people actually see (see page 22) and 71% of the profit generated by advertising, according to Ebiquity and Gain Theory.

Nonetheless, we must do things differently to make the most of the world’s most effective advertising.  We need to have a total TV approach.

Live TV continues to fulfil crucial roles in our viewing life – see MTM’s ‘Age of Television’ research on page 18 – but as viewing patterns change, it is fundamental that advertisers use Broadcaster VOD hand in hand with linear TV advertising (see page 24).

The attached PDF is packed full of insight, so we’ll stop stealing its thunder with page signposting. We hope you enjoy it, and if you want a hard copy please get in touch with [email protected].



Highlights from ITV

Davina McCall and Nicky Campbell return for a new series of Long Lost Family. Stephen Mulhern is joined by celebrities and members of the public to win big in Rolling In It. Love Island: Unseen Bits takes a peek at what the islanders have been up to; and catch up with the hit detective series Vera.

the-hundred

What’s on Sky in the next fortnight

The Hundred is a new cricket competition ready to take the world by storm. New Amsterdam is rocked by the pandemic. The Lions take on the Springboks. Queen Latifah stars in a thrilling crime drama. Law & Order: Organised Crime begins and The South Bank Awards Show crowns the 2021 winners.

Lateish-Show-with-mo-Gilligan

What to watch on Channel 4

Mo Gilligan’s entertainment extravaganza is back. George Clarke’s Remarkable Renovations takes us on a restoration journey. Follow a secret investigation in Taken. Join Gordon Ramsay on a culinary expedition and Aisling Bea’s This Way Up continues.