Newsroom
The latest news and press releases from Thinkbox
Top brands collaborate for Save the Children ad break takeover
John Lewis & Waitrose, Marks & Spencer and more adapted their Christmas creative to support the charity’s Christmas Jumper Day.
How TV advertising transformed the Tooth Fairys business
Thinkbox, the marketing body for TV advertising, is back on TV with a new campaign from creative agency Mother London, directed by Benji Weinstein of Smuggler. ‘Tooth Fairy’ will be on TV in the UK from Thursday 12 December.
Creative advertising first for major broadcasters and Tesco
Tesco collaborates with Channel 4, ITV and Sky in a first-ever creative brand partnership for Christmas
The Demand Generator
Thinkbox launches cross-media optimisation tool, powered by Gain Theory, MediaCom and Wavemaker
egta launches TV Charter
With the support of the Global TV Group, egta has chartered TV companies’ commitment towards the responsible and transparent measurement of advertising.
Channel 4, ITV and Sky team up to promote healthy eating and exercise for children
The UK’s leading commercial broadcasters aim to reach 90% of UK children in a new three-year TV campaign partnership
Thinkbox appoints Mother as creative agency
Following a competitive pitch held with AAR, Mother have been appointed as Thinkbox’s new creative agency.
How smaller businesses can supercharge with TV
A new econometric analysis of advertising’s impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to move to the next level of growth.
A Year in TV 2018-19
Download your copy of the ‘A Year in TV 2018-19’, our annual review of the past 12 months in the world of commercial TV.