Newsroom

Thinkbox’s research studies from 2022 all bundled up into one digestible pdf. Download it for free here.

Adland still isn’t normal, but its understanding of the UK public’s media consumption has improved

CFlight raises clock numbers and extends back data less than two months after its beta launch

View or download your copy of ‘A Year in TV 2021 - 2022’ in which we unpick, unpack, and contextualise what is happening in TV and TV advertising to help you understand how to keep getting the best out of it. Take a look now.

CFlight allows advertisers to see the total reach and frequency of their campaigns across all forms of TV

TV advertising investment totalled £5.46 billion, an increase of 24% on 2020 (and 11% up on pre-pandemic 2019). This represents a record level of investment in TV advertising.

‘The TV Playbook for online businesses’ is a study by business economists Magic Numbers that has uncovered vital principles and insights that offer online businesses guidance on when and why to use TV.

619 UK advertisers increased their TV spend in 2020 despite pandemic pressure - and many have continued to increase their investment in 2021

TV advertising spend by online-born businesses has increased by 37% since 2019