Newsroom
The latest news and press releases from Thinkbox
The Round Up: Thinkbox research 2022
Thinkbox’s research studies from 2022 all bundled up into one digestible pdf. Download it for free here.
Adnormal behaviour: how adland’s perceptions of media consumption have changed
Adland still isn’t normal, but its understanding of the UK public’s media consumption has improved
CFlight upgrades launched
CFlight raises clock numbers and extends back data less than two months after its beta launch
‘A Year in TV 2021 - 2022’
View or download your copy of ‘A Year in TV 2021 - 2022’ in which we unpick, unpack, and contextualise what is happening in TV and TV advertising to help you understand how to keep getting the best out of it. Take a look now.
CFlight is ready for take off
CFlight allows advertisers to see the total reach and frequency of their campaigns across all forms of TV
£1 billion more invested in TV advertising in 2021
TV advertising investment totalled £5.46 billion, an increase of 24% on 2020 (and 11% up on pre-pandemic 2019). This represents a record level of investment in TV advertising.
Make search work harder - learning from online brands enjoying TV success
‘The TV Playbook for online businesses’ is a study by business economists Magic Numbers that has uncovered vital principles and insights that offer online businesses guidance on when and why to use TV.
Businesses that strengthened their commitment to TV advertising during pandemic
619 UK advertisers increased their TV spend in 2020 despite pandemic pressure - and many have continued to increase their investment in 2021
Online-born businesses embrace TV advertising
TV advertising spend by online-born businesses has increased by 37% since 2019