Thinkbox
Mark Ritson
Mark Ritson has a PhD in Marketing and spent 25 years working as a marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT and SMU. Mark has also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Penfolds, Jurlique, Cloudy Bay and WD40.
Mark has been a columnist for 20 years, writing a weekly column for Marketing Week and now for The Drum. On five occasions he has been voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. These days he focuses on his Mini MBA courses. He lives in Tasmania with three Tasmanians plus many rescue dogs.
AJ Odudu
Broadcaster
AJ Odudu's incredible career continues to reach new heights, with recent highlights solidifying her status as a powerhouse in the entertainment industry. As the co-host of Big Brother and Celebrity Big Brother alongside Will Best, broadcast on ITV1, ITV2, and ITVX, AJ brings her signature charm and charisma to one of television's most beloved shows. AJ's impressive resume extends beyond reality TV, with notable achievements such as reaching the final of Strictly Come Dancing in 2021 and gracing the pages of British Vogue in February 2024.
Her dynamic presence was further showcased as the co-host of C4’s The Big Breakfast special reboot alongside Mo Gilligan, earning her two RTS Awards and the Edinburgh TV Award for Best TV Presenters. Other TV appearances include hosting ITV’s M&S: Dress the Nation, and has made guest appearances on RuPaul’s Drag Race UK. Additionally, her role as the UK spokesperson at the Eurovision Song Contest 2022 and participation in the Late Queen’s Platinum Jubilee Pageant underscore her hosting versatility.
Andrew Tindall
Senior Vice President Global Partnerships, System1
From training as a doctor to marketing, Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on effectiveness, he leads System1’s agency partnerships and research on creativity’s role in driving results across a modern media mix. A sought-after speaker, advisor to top brands, and columnist for The Drum, he’s on a mission to make effectiveness accessible to all.
Sophie Devonshire
CEO, The Marketing Society
Sophie is an experienced business leader, entrepreneur, marketer, and bestselling author.
Across her career she has worked in and with multinational companies (including Procter & Gamble and Coca- Cola) as well as high-growth start-ups and agencies (Leo Burnett in the Middle East and Interbrand, London). She also has personal experience of being a successful entrepreneur, setting up her own award-winning e-commerce business which she sold, before running a luxury gifts business and then moving onto become CEO of The Caffeine Partnership, an award-winning business consultancy. In June 2020, she was appointed CEO of The Marketing Society, the global network of marketing leaders. Sophie is passionate about connecting ideas and people and works to help inspire leaders make a difference to the future of business. An impatient accelerator, she specialises in understanding questions of pace and purpose in business. Her book Superfast: Lead at Speed reached no.1 in the Amazon charts and was shortlisted for Business Book of the Year. At the end of 2021 Sophie published a second book, written with international leadership expert Ben Renshaw: ‘Lovework’ which is designed to help people discover a better relationship with work. She is a popular and energising keynote speaker on a variety of business topics including 21st century leadership, pacesetting, marketing and new models of positive business leadership.
Georgina Bramall
Marketing Strategy Director, giffgaff
George is the, where she leads strategy, insight, ESG, media, and planning. A passionate advocate for responsible marketing, she plays a key role in embedding sustainability and purpose into the brand’s direction — including supporting giffgaff’s journey to becoming a certified B Corp. George brings a strong track record of commercial and strategic leadership, with previous roles across the Dixons Carphone Group in both UK and international markets. She is a proud member of WACL, sits on the Global Academy Industry Board, and mentors emerging talent with a focus on equity and future-ready leadership.
Sarah Graham
Advertising, Media & Brand Lead, Warburtons
Sarah has over 15 years’ experience in consumer and B2B marketing, with over a decade at Warburtons in a variety of marketing roles. Currently responsible for delivering Warburtons advertising campaigns, spanning multiple media channels, with TV blockbuster ads at the heart which are often rated as some of the UK’s most successful.
David Clews
Chief Creative Officer, Twofour
David Clews is Chief Creative Officer at Twofour, the multi-award-winning production company, making global hits including Destination X (NBC/BBC), The Reluctant Traveller with Eugene Levy (Apple TV+), and acclaimed formats such as Educating Yorkshire and The Real Marigold Hotel. David created the Emmy-winning Educating… franchise, directing Educating Essex which earned him a BAFTA for Best Director. The franchise went on to collect multiple BAFTA wins and nominations, a National Television Award, an RTS Award, and the Broadcast Award for Best Documentary Series, cementing its place as one of the most celebrated documentary brands of the last decade.
Rak Patel
Chief Commercial Officer, Channel 4
Rak Patel joined Channel 4 in January 2025 and has responsibility for driving the organisation’s advertising revenue. A key focus of the role is to accelerate the commercial elements of Channel 4’s Fast Forward strategy, maximising revenues as it transitions from linear to digital, while pursuing new partnerships and expanding into new areas of digital growth. Rak most recently was Head of Sales EMEA at Spotify. Here he was responsible for showcasing the value of advertising on Spotify for brands and marketers and the platform’s unique proposition in the marketplace. Having been in the advertising industry for close to twenty five years, Rak has spent his career on the commercial side of media and platform businesses. Starting at EMAP, Rak has also spent time at The Financial Times, Microsoft and Auto Trader.
Kelly Williams
Managing Director, Commercial, ITV
Kelly joined ITV in 2011 as Group Commercial Director. He was promoted to Managing Director, Commercial and appointed to the Management Board in 2014. He has responsibility for all commercial advertising deals across the ITV family of channels. He is the Chair of the Board of Thinkbox, the marketing body for commercial TV in the UK and a member of the BARB Strategy Board, he also sits on the RTL AdAlliance Association Board. Prior to joining ITV, Kelly was the Sales Director at Channel 5 and prior to that held various positions at UKTV, Sky and Thames Television.
Brett Aumuller
Managing Director, Sky Media
Brett has 25+ years of corporate experience in a number of finance and commercial roles across various industries including Mining, Aviation and Media, and across multiple territories including Australia, the UK and Italy. Arriving in the UK from his native Australia, he joined Sky in 2001, working in senior finance, commercial and trading roles across both the UK and Italian businesses. He has also spent time as Commercial Director at Australia’s leading Pay TV business FOXTEL. Some of the more recent roles Brett has held include CFO of Sky Italy and Deputy MD of NOW, Sky’s streaming arm, which he held for just over two years before being appointed as Managing Director of Sky Media in April 2022.
Deborah Armstrong
Senior Vice President, Disney Advertising EMEA & Country Manager UK & Ireland
Deborah leads on advertising sales & brand partnerships within EMEA for the Networks and Direct-To-Consumer business. As Country Manager, Deborah has responsibility for all Disney’s UK and Irish businesses and activities. Deborah joined The Walt Disney Company following the acquisition of 21st Century Fox after a tenure of 22 years in which she held a variety of leadership roles in EMEA and Asia Pacific. Prior to 21st Century Fox, Deborah was Head of Sales Marketing & Research at CNBC Asia and Media Director at both Leo Burnett and M&C Saatchi.
Sameer Modha
Measurement Innovation Lead, Commercial, ITV
Sameer leads the Outcome Measurement Innovation team at ITV, building tools to give telly ads the measurement they deserve. Before ITV, he ran a data science team at Google, and in the twenty-something years between his mixed-up Cambridge degree (Natural, Social and Political Science), WPP Fellowship (mentored by Eric Salama and Jeremy Bullmore) and the present, he has worked as marketing strategist and data nerd in every kind of agency - creative, direct, digital and media - running a variety of insight, analytics and data science teams. Along the way he has crunched everything from qualitative research and surveys through small-but-perfectly-formed panels all the way up to planet-scale behavioural data; but always with the same goal - find useful truths for marketers, in a systematic and scalable way.
Matt Hill
Director of Insight & Measurement, Sky Media
Matt is the Director of Insight and Research for Sky Media where’s he responsible for their insight and data intelligence proposition covering primary research, audience analysis, CFlight cross-platform campaign reporting, brand effectiveness studies and online outcomes web attribution. Sky Media’s analytical capability is underpinned by their 4 million home viewer panel and their direct customer relationship, providing a high quality, high scale, deterministic data set. Prior to joining Sky, Matt was the Research & Planning Director at Thinkbox for ten years.
Lindsey Clay
Chief Executive, Thinkbox
Following a career in advertising at agencies including McCann Erickson and J Walter Thompson, Lindsey's love of telly drew her to Thinkbox, the UK marketing body for commercial TV, where she now leads the brilliant team who make it their mission to help brands get the best out of today’s TV. Lindsey is a passionate and persuasive advocate of the power of TV advertising, the benefits of gender equality and the joy of netball. A regular industry speaker, commentator and awards judge, Lindsey is a former founding President of the Global TV Group, a Fellow of the Marketing Society, an Honorary Fellow of the IPA, and a member of the Marketing Group of Great Britain. She is also a member and former President of WACL (Women in Advertising and Communication Leadership), a member of The Women of the Year Alumnae and a Top 50 Women Gamechanger in TV. Lindsey is a Trustee of The Rank Foundation and until recently Chaired the Rank Fellowship, its School Leadership Award alumni group. She also serves as a non-exec director of its TV production company, CTVC. When not working, or watching telly with her family, she plays for Weston Park, in the North London Netball League.
Elliott Millard
Chief Strategy Officer, Thinkbox
After a career at media agencies like Wavemaker, OMD, and Starcom, Elliott joined Thinkbox, the UK’s commercial TV marketing body, driven by both admiration for their work and belief in TV's effectiveness. As the newly appointed CSO, he leads the planning and research team, helping agencies and advertisers maximize returns from TV advertising in all its forms. Elliott has collaborated with major brands, from P&G, Heinz, and the UK Government to Disney, Uber, Samsung, and Airbnb. A frequent industry speaker and judge, he’s been featured in Campaign’s Planner of the Year lists and has won awards including Cannes Lions and an IPA Effectiveness Grand Prix. Outside work, he devours books, loves walks near water or trees, and insists zombies or vampires make any TV show better.