Thinkbox
Following the success of last year’s inaugural event, Vision 2025 once again brought together senior marketers and industry leaders for an exclusive, invitation-only summit, where we explored how TV is evolving, how TV impacts on culture, and what that means for today’s ambitious brands.
Hosted by TV presenter AJ Odudu, Vision boasted a jam-packed afternoon of insight and inspiration, with speakers including Mark Ritson, System1’s Andrew Tindall, giffgaff’s Georgina Bramall, The Marketing Society’s Sophie Devonshire, Sarah Graham from Warburtons, and the commercial leaders from Channel 4, ITV, Sky and Disney – Rak Patel, Kelly Williams, Brett Aumuller, and Deborah Armstrong.
In this session
Sophie Devonshire, CEO of The Marketing Society, leads a conversation with Sarah Graham, Advertising, Media & Brand Lead at Warburtons, and Georgina Bramall, giffgaff’s Marketing Strategy Director, where they explore:
- Warburtons’ golden rules for blockbuster ads, and how the fifth-generation bakery pulls off campaigns with De Niro, Clooney and Colman – and still puts the product centre stage
- giffgaff’s journey as a challenger brand in a crowded market, cutting through with a joyful, distinctive, and hard-working creative platform
- How TV built the Warburtons brand, justifies its price premium, and continues to delivers growth
- And for giffgaff, how TV provides reassurance, reach and longevity
Open the player above to watch the session.