Thinkbox
Following the success of last year’s inaugural event, Vision 2025 once again brought together senior marketers and industry leaders for an exclusive, invitation-only summit, where we explored how TV is evolving, how TV impacts on culture, and what that means for today’s ambitious brands.
Hosted by TV presenter AJ Odudu, Vision boasted a jam-packed afternoon of insight and inspiration, with speakers including Mark Ritson, System1’s Andrew Tindall, giffgaff’s Georgina Bramall, The Marketing Society’s Sophie Devonshire, Sarah Graham from Warburtons, and the commercial leaders from Channel 4, ITV, Sky and Disney – Rak Patel, Kelly Williams, Brett Aumuller, and Deborah Armstrong.
In this session
Q. What can 70 years of TV teach us about creative excellence?
A. The key ingredients for creating brilliant TV ads for the next 70 years of TV.
Most ads are forgotten. The great ones endure: and pay back again and again. So what can the next era of brand guardians learn from the ones who got it right?
In this session, Andrew Tindall, Senior Vice President Global Partnerships at System1, reveals the key creative themes that ensure ads transform culture and compound business outcomes.
Open the player above to watch the session.